Functionality available with Analytics

Event Tracking records user movement and interaction with specific events. You can also measure clicks on non-clickable elements of your website, track rich media (video, audio players), form performance on your landing and contact page.

Track rich media interactions

See how many times your video has been played, how many users finished watching it, and where they stopped.

Click Tracking

Find out how many people click on images, buttons and external links on your website to determine your visitors’ engagement level.

Form fields tracking

Investigate how many people fill in your form and click form buttons, and learn which fields they abandon.

Custom Tracking

Track custom interactions and behavior with events for any data you want to capture.

Event Tracking can identify how engaged your visitors really are.

Event Tracking provides you with data usually reserved for click tracking tools. Relying exclusively on aggregated data like bounce rates, time on page or page views doesn’t capture the full picture of user engagement. Learn how users interact with your website’s elements like navigation, buttons, and forms so you can optimize your website for better performance.

Set up Goals

Easily set events as goals without any restrictions on their number. Track micro and macro conversions and to improve your organization’s digital performance.

Assign numeric values to events

Assign a numeric value to any tracked object based on what that particular event is worth to your business.

Track video

Track how long users watch videos until they pause. Discover how many people watch your videos to the end or stop somewhere in the middle.